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LAVAZZA x TIFF50
STRATEGY
Celebrate TIFF’s milestone 50th anniversary and deepen Lavazza’s brand awareness among new audiences by leveraging a vintage, classic Italian cinema-inspired activation highlighted Lavazza's premium positioning and rich heritage.
EXECUTION
We executed a high-flow, 30x12-foot immersive "movie set" experience featuring a black-and-white photo moment with digital and printed postcard takeaways, mobile-first QR lead generation, a premium cold brew sampling bar, and curated brand gift bags.
Executed with PR partner Talk Shop Media
THE OUTCOME
2.9M
media impressions
100,000+
attendees
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