top of page
FITZROVIA PRIDE EXTRAVAGANZA
STRATEGY
Designed to position Fitzrovia as the premier rental property choice in the neighborhood and foster deep brand love within the LGBTQ+ community.
EXECUTION
We transformed a parking lot into a fully immersive outdoor activation, inspired by Fitzrovia's amenities. featuring a LED crane sign and floral installation, live artists, iconic drag queens and DJs, family entertainment, and a high-flow cocktail bar powered by Fitzrovia's in-house brand, 10 Dean.
Executed with PR partner Talk Shop Media
BILD AWARD WINNER
best experiential campaign
4.5+M
media impressions
500+
email lead gen
bottom of page