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ACTIVIA: WE'VE GOT GUTS FORUM
STRATEGY
Establish Activia's role in the social mission of accelerating gender equality in Canada, using a single-day conference designed to educate, mobilize, and inspire women and their allies through thought-provoking dialogue and engaging activations.
EXECUTION
We supported the production of a comprehensive and engaging experience in Toronto featuring TEDx-style talks, collaborative solution-finding workshops, an interactive "Pledge" installation wall, and integrated branded hospitality touchpoints, including a custom "Power up Activia" breakfast and snack station.
Executed with media partner will&way

THE OUTCOME
6
headline speakers
300+
attendees

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