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LAVAZZA APRES SKI
STRATEGY
Elevate Lavazza’s premium brand positioning in Western Canada by fusing European chalet traditions with Whistler's alpine culture through a multi-phased daytime coffee and evening espresso mocktail activation.
EXECUTION
We designed and managed a high-traffic, 415-square-foot geodesic dome experience in the heart of Whistler Village featuring custom wood platform staging, cozy cabin-inspired lounge interiors with an integrated photo moment, a high-output custom sampling bar, a live alpine DJ, and an influencer and media preview.
Executed with PR partner Talk Shop Media
THE OUTCOME
7+
media publications
1,700+
attendees
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