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FITZROVIA X HAZELVIEW: BLOOMING FUTURES
STRATEGY
Engage the local community in a milestone moment by simulating a family-friendly, accessible ground-breaking event within the Big on Bloor Festival for Fitzrovia and Hazelview’s joint Bloor-Dufferin development projects.
EXECUTION
We designed and managed a 20x20 foot co-branded street festival footprint featuring an interactive floral pot painting and plant potting workshop, a stylized "ground-breaking" garden photo opportunity equipped with branded hard hats and shovels, backyard lawn games, and integrated community outreach booths distributing partnership brochures in custom tote bags.
Executed with PR partner Talk Shop Media
THE OUTCOME
$2,300
into local businesses
800+
community members
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